Word: shanken
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Dates: during 1992-1992
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While the general public and the Surgeon General still hold their nose, savvy marketing men have taken note of this trend. Marvin Shanken, publisher of the successful Wine Spectator, plans to launch a quarterly magazine, Cigar Aficionado, and fill it with ratings, taste tests and snob appeal. What evidence does he have that it will succeed? "I'd like to tell you I did serious market research," he admits. "But I'm a cigar lover. I just decided to do it and hoped I could find 20,000 guys out there like...
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