Word: shanks
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Dates: during 1990-1999
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Levi's, which has stayed true-blue to its denim, has been slow to move on fashion trends like the currently favored wide-leg pants. "It's a fair assessment to say we were behind in fashion," says Gordon Shank, president of Levi Strauss, the Americas. "Levi's strength is that it is never the most fashionable but the most relevant." But that has cost the company. Levi Strauss's U.S. sales last year hit $4.3 billion, but fierce competition and a leveling off of demand forced it to announce last week a round of belt-tightening measures. The company...
...stodgy retailers have attracted the most discriminating jeans buyers: teens. In a recent poll of favored brands of jeans, conducted by Teenage Research Unlimited, Arizona ranked second. "The very retailers we sell to have cracked the code on how to create and sell their own brand," acknowledges Levi's Shank...
Meanwhile, Levi's is in the midst of "assessing every aspect of market mix to protect and maintain leadership," including its once vaunted advertising, according to Shank. Next fall it will launch Red Line, a blend of traditional- and contemporary-style jeans. Says Shank: "Anybody can bring out a wide-leg jean. Only we can bring the individuality of our brand." Levi's had better start stitching soon...
...more than a second, light can travel all the way from the moon to the earth, but in a femtosecond it traverses a distance that is but one hundredth the width of a human hair. "This sort of time scale is almost impossible to imagine," exclaims L.B.L. director Charles Shank, who helped pioneer the technology...
...supposed to be a peaceful, harmless burglary. The main reason is that Joe belongs in jail, feels comfortable there. Not secure, understand, because dope selling in the lockup is even tougher than it is on the streets. Everyone there is a villain, and every villain has at least a shank, a homemade knife. Black and Aryan gangs feud murderously. Studs and lovers brutalize each other. And Joe, of course, misses Kitty Litter, his stripper girlfriend. But he is an outcast, and jail is where, when you go there, they have to take...