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Today everybody expects to live longer. But the man who can give the best longevity estimate, at least for one out of every five Americans, is Carrol Meteer Shanks, president of the Prudential Insurance Co. of America, which has 33.2 million carefully analyzed policyholders. By charting a man's...

Author: /time Magazine | Title: INSURANCE: Chip off the Old Rock | 3/18/1957 | See Source »

The Pru, of course, also knows what odds to expect on its president, who turns out to be the perfect risk. At 58, with a trim 175 Ibs. spread over his 5-ft.-10-in. frame. Shanks is lean and rosily healthy. As insurance pamphlets advise, he likes to get...

Author: /time Magazine | Title: INSURANCE: Chip off the Old Rock | 3/18/1957 | See Source »

Gibraltar into Volcano. But if Policyholder Shanks is as predictable as the dawn, Prudential President Shanks is not. In the insurance industry, he has erupted with such force, in the pursuit of new ways to sell insurance and new ways to invest the Pru's billions, that he has...

Author: /time Magazine | Title: INSURANCE: Chip off the Old Rock | 3/18/1957 | See Source »

For the Pru, the new Boston center was one more move in President Carroll M. Shanks's campaign to decentralize the company's insurance and investment business, put it in closer touch with its customers around the U.S. Since 1948, President Shanks has spent millions to move large...

Author: /time Magazine | Title: INSURANCE: Rebirth for Boston | 2/11/1957 | See Source »

Prudential is going ahead with its variable annuity plans in the expectation that the New Jersey legislature will approve the required legislation. Even a court ruling putting variable annuities under the SEC, said Shanks, "would not alter our plans for this new field. We would then comply with SEC requirements...

Author: /time Magazine | Title: VARIABLE ANNUITIES: Insurance Companies Are Pro & Con | 7/2/1956 | See Source »

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