Word: shanters
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...money winner on the professional-golfing circuit was Lou Worsham, the man who sank the $25,000, 140-yd. wedge shot in the Tam O' Shanter tournament (TIME, Aug. 17). Worsham's total...
Stockings & Tam-o'-Shanter. John Zehntbauer started off at 16 as an apprentice in a little woolen mill in Portland, within a few years raised enough money ($13,500), with the help of his brother and a friend named Carl Christian Jantzen, to start a company on his own. They called it Jantzen because Zehntbauer is too hard to pronounce (rhymes with "bent tower...
...Jantzen soon abandoned its sweaters, socks, gloves and other woolens, concentrated on bathing suits. It got its biggest boost from its trademark, a diving girl clad in what was quite a daring outfit for those days: red bathing suit, red stockings, and a sort of tam-o'-shanter with a white nob on top. In three years, Jantzen distributed 10 million diving-girl stickers for windows and windshields, and its name became known all over the world...
...Shanter's verdant fairways last week. Promoter May was running off golf's biggest money event, the $75,000 "World" Championship, first played in 1943 with a mere prestige pennant as its prize. Among the 119 starters were 22 topnotch foreign golfers whose traveling expenses were footed by Promoter May. Six big signboards showed the leaders' scores, relayed hole by hole via phone and walkie-talkie. On the championship's final day, with hamburgers going for 60(f, some 10,000 fans, who had each paid a record $6 for admission, trailed golf...
Sallying forth from Tam O'Shanter's modernistic, Muzak-wired clubhouse (228 employees, a rash of bars, a swimming pool), Promoter May made occasional rounds of the course with a happy, proprietary air. Far too lavish to make a profit, the tournament's whopping deficit is being underwritten by May's firm of efficiency experts (680 staffers, $8,000,000 yearly sales), which will efficiently charge it off to promotion and publicity. Onetime Bible Salesman May got into golf because so many of his business prospects were found on tees. His fortunes have not always been...