Word: shape
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Leveraging established products is easier. Lauder has just released its second limited-edition scent, Honeysuckle Splash, in a bottle that has the same shape as the company's 1953 Youth Dew. Lauder's first limited-edition fragrance release was A Garden of Pleasures--three scents that highlighted different notes from the perfume Pleasures, launched in 1995. Says Khoury: "We saw double-digit increases in sales of the core Pleasures fragrance while A Garden of Pleasures was on counter." Dior positioned Lily, its 1999 limited-edition release, as a modern interpretation of the 1956 classic Diorissimo. Chanel, Yves Saint Laurent...
...just confused. Some concede that sentience is still a mystery but expect that an unborn genius will someday explain it to us. Still others suspect that the brain did not evolve to grasp the answer, any more than it can visualize what came before the Big Bang or the shape of a curved 4-D universe...
...Pudding building is not in great shape. Illingworth said the building needs heat, electrical and plumbing work, and must also be made handicapped accessible...
...economy grew 4.1% last year and even faster in 1998, yet aside from oil prices there has been no inflation to speak of. Meanwhile, amid all the angst about overheating, there are signs of a slowdown, most noticeably in the crucial housing sector. The dollar is in fine shape. And while rising oil prices have skewed the Consumer Price Index to a three-year high, the core rate is up a very modest 2.1% for the past 12 months...
...biotech dream. Just in case you forgot, or are too young to remember: there was a heart-fluttering, blood-clotting, joint-stiffening biotech bubble and bust in the early '90s, and Mr. Market has thoughtfully rewound the tape. The group's first decent rally in 10 years took shape last December. Biotechs bedazzled for three months, surging 175%--only to crumble over the past few weeks. A slew of "promising" companies are now worth half what they fetched in the market the first week of March. Some much less. Consider this biobomb: Protein Design Labs leaped from...