Word: shapely
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...about. So when public-health officials at the National Heart, Lung and Blood Institute (NHLBI) decided to spread the word about women's risk of heart disease with a campaign called Heart Truth, they took a page from the cancer advocates' manual, designed their own lapel pin--in the shape of a bright red dress--and sought help from some very highly placed women, starting with the First Lady. "Women take care of all the people in their family--their children, their husbands--but they sometimes don't take care of themselves," says Laura Bush. "The goals of this campaign...
...better handle on what's going on inside a woman's heart, many cardiologists perform an echocardiogram during a treadmill test. Echocardiograms can give doctors a detailed picture of the size, shape and pumping action of the chambers of the heart and of how well the valves are working. If the pumping action looks stiff, doctors know the heart is ailing...
...Afghanistan, the Administration rejected the term peacekeeping to describe postwar efforts there, calling them instead stability operations. Now the phrase is cropping up in news reports of the U.S.'s stay in postwar Iraq. Will this be another success in the Administration's effort to shape the language of war? A scorecard...
...most profitable industry. One tactic: funding phony grassroots groups. One or more industry-funded groups that go by the names Consumer Alliance, 60-Plus and Medicines Work have fought against lists in Michigan, Maryland, Minnesota, West Virginia, Alabama, Arkansas, Georgia, the Carolinas and other states. A common way they shape opinion is through telemarketing initiatives that give recipients selected facts and then offer to patch them through to the governor or legislature to register their disapproval. In some states, like West Virginia, drugmakers have filed lawsuits to challenge the lists...
...book The Shape of the River, co-authored with former Princeton president William G. Bowen, is frequently cited as a seminal work on the benefits of using race in admissions decisions...