Word: shaping
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Ford is hoping for the kind of new-car buzz that's rarely heard these days, as recession-smitten consumers shun showrooms. "We put in dramatic shape and sculpture," Gelardi boasts, but quickly adds that Ford is "not re-inventing what Mustang is." There's good reason to temper any jarring notions of change - the car has been in production continuously for 45 years and Ford has sold more than 9 million, making it one of the most popular vehicles ever built by Detroit. "We don't need to come up with a space ship and put a horse...
...aggressive, Mustang's promoters are eager to point out. "The shark nose is amplified. The headlamps are more aggressive and the back end has a lot more shape to it," Gelardi notes. "It's modern but it's still a Mustang," he adds, avoiding any mention of "retro" in describing design tweaks. "The proportions are classic, and there are little things that jog your memory. It says Mustang without you having to read the word or see the horse," he says. (See the 50 worst cars of all time...
...character lines along the side are better integrated, but they also preserve the hockey stick shape that's traditionally been one of the Mustang's distinctive signatures. The interior of the car also has been fully reworked by Ford's design team. "Designing the interior of this car was like redoing your kitchen. You take everything out. You leave the plumbing in the same place and the electrical, but you put back super high-end material," Gelardi says. Jim Hall, managing director of 2953 Analytics in Birmingam, Mich., who has seen the new Mustang up close, thinks the design team...
...past 20 years, strict E.U. regulations, spelled out over some 100 pages, had dictated the shape, size and appearance of 36 fruits and vegetables sold in supermarkets, with strangely precise bans on such items...
...farm-to-table and local-food movements have encouraged consumers to embrace irregularly shaped produce. Last year they helped convince the Federal Trade Commission to ease restrictions on the sale of a coveted hybrid heirloom tomato called the UglyRipe. "Fruits and vegetables can be ugly on the outside but still taste fine on the inside, where it counts," says chef Amanda Cohen, whose newly opened restaurant in New York City is called Dirt Candy, in reference to the origin of its vegetarian treats. "Heirloom tomatoes may look like Frankenstein, but they often taste better than the perfectly round, slightly plasticized...