Word: shapiro
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...Shapiro's melding of sports and entertainment has people making comparisons with another sports legend. "He's like Roone Arledge," says veteran producer Bud Morgan, who has worked with Shapiro and the late ABC icon. "Only smarter." And like Arledge, Shapiro is not the lovable Lou Grant type. He is quick to praise, but he is brutally honest--this spring he started informal "town hall" meetings with staff groups, at which he said he would push aside nonperformers. His commercial instincts have also drawn fire. Actress Thea Andrews is featured as a flirty sports reporter on Playmakers...
...Sports Talk ESPN's programming chief, Mark Shapiro, is scrambling for higher ratings--and blitzing...
...hold your breath. "To hypothesize that Playmakers has harmed a 24-year relationship is absurd," Shapiro says. He was also instrumental in hiring Rush Limbaugh for ESPN's Sunday-morning NFL pregame show. But when the conservative talk-radio host made his racially charged comments about Philadelphia Eagles quarterback Donovan McNabb, Shapiro was, at least initially, uncharacteristically mute. In the end, he helped force Limbaugh out. "Put as much blame as you want on me," Shapiro says...
...network has yet to renew the highly rated Playmakers. Shapiro insists that the only thing that could kill the program would be high production costs, not Warren Sapp. "There's poetic license taken," Shapiro notes. "To personalize it and claim we are aiming at you is absurd." Now he's taking the NBA to the hoop: ESPN will air an Osbournes-like look at Dennis Rodman's NBA comeback attempt. NASCAR could be next. Shapiro has slated a Dale Earnhardt biopic for the spring. "Name me a great company that doesn't take some risks," Shapiro says. And name...
Directed by Leigh Shapiro...