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...cold war, Vietnam and disco, after all--but in the world of advertising, there's gold in the past. In March, Burger King celebrated the 45th anniversary of the Whopper hamburger with an advertising ode to the ages, featuring basketball behemoth Shaquille O'Neal. In the commercial, Shaq enters a Burger King in the '50s, strolls through the restaurant during the '60s, then the '70s, and leaves, meal in hand, in today's world. (In real life, we hope, it doesn't take 50 years to be served a burger.) The style of Shaq's clothing and the scenery around...

Author: /time Magazine | Title: Why It's Cool to Troll Through Time | 4/8/2002 | See Source »

Four: IT could have been some sort of virtual reality device that allows you to see what your favorite athlete sees, a la Being John Malkovich. How cool would it be to be Rick Fox and run the break with Shaq and Kobe four times a week? And how cool would it be to stay home and go one-on-one with Fox’s wife, Vanessa Williams, the other three...

Author: By Martin S. Bell, CRIMSON STAFF WRITER | Title: Saved By The Bell: Already Sick and Tired of IT | 12/4/2001 | See Source »

...rule is that basketball shorts must stop at least an inch above the knee. It was enforced before, in 1997, when officials thought shorts were overly baggy-saggy a la hip-hop fashion, violating "the integrity of the uniform," in the words of the NBA's Tim Frank. Shaq says he refuses to wear "John Stockton shorts," referring to the Utah Jazz 39-year-old throwback who wears them shortish and tightish. If he did that, Shaq opined, the kids "would laugh at me, and I wouldn't be their favorite player anymore." He paused before reporters to dab fake...

Author: /time Magazine | Title: People: Dec. 3, 2001 | 12/3/2001 | See Source »

...Laden is no easy clone. He's reputedly six-foot-four, although like NBA centers, terrorists may turn out to be a few inches shorter than their legends. Even at six-two, that would make him stick out like Shaq in downtown Kandahar. Not to mention the fact that he's reputedly traveling with three wives and various offspring in tow. Still, bin Laden's height doesn't exactly make him a freak in the parts of the world from which he hails - remember, his father was Yemeni rather than Saudi, and al-Qaeda could conceivably have recruited scores where...

Author: /time Magazine | Title: Are there bin Laden Doubles? | 11/19/2001 | See Source »

...Mike Bibby, G, Kings: Was fourth in the league in assists for an awful Grizzlies team; could lead the league this year. 2. Mitch Richmond, G, Lakers: Still a big-time scorer, and a perfect fit as the third scoring option when Kobe and Shaq need a break. 3. Patrick Ewing, C, Magic: Could the big guy finally get a championship ring...

Author: /time Magazine | Title: NBA 2001: What Will Happen | 10/30/2001 | See Source »

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