Word: shaq
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...trade. The Minnesota Timberwolves, hot in pursuit of The Glove since the summer, execute a long anticipated deal with the Sonics that sends Terrell Brandon and Wally Szczerbiak to Seattle in exchange for Payton. Gary Payton and Kevin Garnett form the most potent duo in the league next to Shaq and Kobe on the Lakers and give the two-time defending champs a run for their money for best regular-season record in the West...
...claim to being “The Man” in the NBA. Kobe forgets two things, though: first, MJ is 39 years of age and old enough to be his father, and second, he isn’t even the best player on his team. With Shaq there to preserve the nascent “Bling-Bling” dynasty, Kobe is not double- and triple-teamed like Jordan was back in his days with the Bulls. And so, despite attempting to “Be Like Mike” by trying to walk, talk and play like...
...complete the three-peat. Deciding that he wants to pursue a blossoming rap and movie career, Finals MVP Shaquille O’Neal retires from the NBA. Phil Jackson—realizing that he has been one lucky dude to have had either Michael Jordan and Scottie Pippen or Shaq and Kobe on all of his professional teams—retires in order to preserve his streak of nine championships in 12 years of coaching. Kobe continues to watch more Jordan highlights from back in the day to be more “like Mike...
What seems like catfighting, though, is just a sexist take on what happens in big-time sports--though you can be forgiven for thinking catfight after the flower-throwing incident. But, really, didn't Shaq and Kobe say some pretty awful things about each other? And didn't manager Lou Piniella wrestle one of his players in the locker room? Didn't the Portland Trailblazers self-destruct arguing over playing time? And these were all teammates...
...sector eagerly rooting for a comeback: athletic-apparel makers, who dream of a rerun of the mid-'90s Brand Jordan boom. You would too if your marketing fortunes were tethered to lesser hoop gods like Kobe, Shaq and Iverson. Jordan jerseys and T shirts are being ordered, sneakers designed, copy written in anticipation. "Michael Jordan coming back isn't even a national event," gushes an apparel executive. "It's global. He's a huge, free-standing business, and he pulls the rest of us along with him." Of course, if anything is dampening enthusiasm, it's the Wizards dull image...