Word: shared
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Dates: during 1990-1999
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...understanding of the companies they are buying; that despite the hair-raising ups and downs, stocks have historically outperformed every other form of investment. Today the stock market no longer belongs to insiders. It belongs to all of us. We all now partake in its gains, just as we share in its losses--and who among us would argue that it should be any other way? Good Time Charlie Merrill's lonely voice has become America's common wisdom...
Burnett's creativity was in stark contrast to that of some of his contemporaries, who built advertising companies around research and marketing expertise. Burnett forged his reputation around the idea that "share of market" could only be built on "share of mind," the capacity to stimulate consumers' basic desires and beliefs. To achieve this goal, Burnett moved beyond standard industry practice. Early ad schemes were based primarily on a foundation of carefully worded argument focused on the purported qualities of the product being sold. Images were mere decoration for the argument...
...Rozelle was thinking of pro sports as a seriously big business. The notion of pro football's "bargaining power" was patently absurd. Having formed his cartel, however, Rozelle managed it in much the same way the Japanese zaibatsu manage their cartels--with a view to market share (read: global domination...
...understood, somewhat ironically, that the key to attracting fans was fierce competition on the field, and that the key to fierce competition was every team's having roughly the same amount of money to spend on players. To that end Rozelle persuaded NFL owners--two dozen raving megalomaniacs--to share their television spoils equally. While there still remains a discrepancy between the richest franchise (Dallas) and the poorest (Indianapolis), the difference is a fraction of that in other pro sports...
...basic decency. He has repeatedly been offered a starring role in the circus freak show of American Celebrity, Julius Caesar being offered the Emperor's crown by clamorous sycophants. He has turned it down. He does not make a habit of going on TV to pontificate, free-associate or share his feelings. His wife and young child are largely invisible to the public, which represents a deliberate decision on the part...