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...excess must find new ways to set their palates apart from those of the masses. Let them eat Milky Ways and M&M's. The true elite prefer dark chocolate, these days known as pure dark or grand cru or vintage or whatever other nomenclature specialty companies such as Sharffen Berger, E. Guittard, Michel Cluizel or Chocolove dream up. What's in a name, you ask? According to a recent survey by the National Confectioners Association, nearly 30% of consumers now prefer dark chocolate to other varieties...

Author: /time Magazine | Title: Chocolate's Darker Side | 7/17/2000 | See Source »

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