Word: sharing
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Dates: during 1990-1999
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...budget is balanced, even running a surplus, and the welfare rolls are down and incomes are up and government spending represents a smaller share of GNP than at any time since 1974. And just when Al Gore finally gets his turn to bid for the job he has trained for his whole life, along comes Bradley as if to say, Thanks, Al, for this great economy, but I'm the only guy with the guts and imagination to know what to do with...
...attack Bradley for being too leftist without annoying the party faithful he needs more than ever. Last week Gore scampered from one base camp to the next, promising to ban offshore oil drilling in Florida and California, making his own poverty speech, all quickly scheduled to share the headlines with Bradley's long-planned address. While Gore's speech was delivered in the language of personal responsibility--he would withhold federal funds from states that did not require deadbeat dads either to get a job and pay up or go to jail--the very fact that Gore is playing defense...
...seize the presidency. He knew the incumbent, B.J. Habibie, was too unpopular to be re-elected, but he also knew that his former ally Megawati was not going to be able to get enough votes in the assembly to win. Megawati's P.D.I. party had won the single largest share of the vote in June's national elections. But subsequently the former housewife failed to reach out to other parties to guarantee herself a majority in the assembly. Muslim parties began to rail against the prospect of having a female President. Wahid and Megawati had been very close...
...network television loses viewers every year, ABC can still produce an audience of 18 million in a prime-time hour. Try to get that many visitors to your website in a day or a week. And cyberspace brands are not exempt from an old law of advertising that says share of mind leads to share of market. It's no wonder, then, that Web companies are widely dependent on the tube, as well as newspapers, magazines (thank you very much), radio and billboards, to imprint their brand names on as many brains as possible--particularly consumers who aren't online...
...Christmas season fast approaches, dot.coms flush with cash from their stock-market offerings, are pumping money into old media and stretching the creative limits of Madison Avenue. "If you don't gain market share now, you're never going to get it," says analyst Henry Blodgett of Merrill Lynch. By the end of this year, e-commerce companies will shell out $2.5 billion on traditional advertising, according to PaineWebber. That may be just a fraction of the $80 billion U.S. ad market, but it's four times what Net firms spent in 1998. For the moment, dot.coms are actually spending...