Word: sharkish
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...paper deliveries into neighboring communities -but its defense seemed perfunctory. When one judge asked a tough question, nobody knew the answer. Wharton's faculty adviser, Jules Schwartz, smiled contentedly and wrote on a slip of paper, "They've been had. Our guys are going to be more sharkish." Dartmouth was up next, and Curtis Welling, who already has a law degree, gesticulated in his best courtroom manner as he defended its rather undefined proposal to "establish a long-range planning committee." Judge Malcolm S. Forbes Jr. of Forbes magazine looked unimpressed: "Your ship has hit an economic iceberg...
Wharton's "sharkish" approach was to go for a short-term solution: initiating special advertising supplements and also increasing the price of the paper to the carriers, the paper boys. After all, said J. Michael Kenney, "it's just candy bars and milk shakes to them." Favored Chicago offered a series of remedies, including a decrease in the number of pages and increases in subscription and advertising rates...
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