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...Akhil Sharma's An Obedient Father, which Farrar, Straus & Giroux will publish in June, is an Indian family novel that should appeal to anyone with a taste for red-blooded American realism and farce. His narrator, Ram Karan, a corrupt inspector for the New Delhi school system, is a self-pitying moral sloth whom Mark Twain would have recognized in a Missouri minute...

Author: /time Magazine | Title: Books: The Subcontinentals | 4/10/2000 | See Source »

...Sharma has deeper roots in New Jersey than in New Delhi. His parents left that city to settle in the Garden State when Sharma was nine. He started writing in junior high school. "Sort of trying to plagiarize science-fiction writers whom I admired," he says...

Author: /time Magazine | Title: Books: The Subcontinentals | 4/10/2000 | See Source »

Like many dutiful sons, Sharma had to satisfy the practical ambitions of his parents. He picked up a degree in public policy and English at Princeton and a creative-writing fellowship at Stanford. Sharma next steered for Los Angeles, where he wrote scripts that he describes as "a wife-swapping murder mystery and an illness-of-the-week movie." Then, before anyone could ask, What is a nice Hindu boy doing in a place like this?, Sharma left Hollywood for Harvard Law School. He is now a New York City investment banker...

Author: /time Magazine | Title: Books: The Subcontinentals | 4/10/2000 | See Source »

...commerce winners of 1998 were those with the slickest websites, the strongest players in 1999 were those who knew how to warehouse merchandise and pick, pack and ship customer orders in a timely manner. "Order fulfillment became very critical," says Anand Sharma, president of TBM Consulting Group, a firm that specializes in improving production lines. "You cannot win in this business without a supply chain that supports a quick turnaround...

Author: /time Magazine | Title: How'd They (E-Companies) Do? | 1/24/2000 | See Source »

...tailers should align themselves with suppliers and manufacturers who can do quick replenishment, he advises. Most had to guess well in advance how many Amazing Ally dolls they needed for the season. "Overestimate," Sharma says, "and you're left holding the bag. Underestimate, and your customers are putting rain checks in people's stockings." It's a tricky balance, and it affects the bottom line. Many e-tailers have abandoned all hope of profit in their race to win market share. "But if customer-acquisition costs are only part of the red ink," Sharma warns, "then your cost of doing...

Author: /time Magazine | Title: How'd They (E-Companies) Do? | 1/24/2000 | See Source »

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