Word: shasta
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...city blocks long, and drilled a ten-mile tunnel to carry the water to the turbines. At ultimate capacity, Alcan's powerhouse would be able to produce 1,671,000 kw., 34% more than Hoover Dam, enough electricity to match the combined output of such U.S. giants as Shasta, Bonneville and Wilson Dams...
...unhappy, Joaquin won his father's consent to go prospecting for "Californy gold." In later years, Joaquin claimed that he threw all but the biggest nuggets away, but his accounts show that he had a cash balance of $5.25 when he quit and went native with a Shasta Indian girl named Paquita. When Paquita bore him a daughter, Joaquin decided he wanted to be a college man more than a father and skipped for home...
Since each of these programs also plugs other cleansing products (Drene and Shasta shampoos, Ivory Snow and Flakes, Spic and Span), it is a wonder that the housewife can ever make up her mind which one to buy. But as long as she buys one, P. & G. will be happy. It makes them all. Now the nation's largest soapmaker, P. & G. manages to sell 119 bars, boxes, bottles and cans of its products every second of every day, every day of the year. Its share of the U.S. soap market has risen from...
...father-in-law), has had to keep up with the needs of California's 46 northern counties, where he sells power to half of the 5,500,000 people. He has also had to fight the threat of public power from the great Central Valley Project, which includes Shasta Dam. As part of his grand plan, Black has added ten new power plants, 200,000 miles of new transmission lines, 15,000 additional miles of distribution lines, and a 500-mile pipeline from Arizona that added 300 million cubic feet of natural gas daily...
While the public-power-minded Bureau of Reclamation had hoped that municipalities would set up their own systems and buy power from Shasta Dam, P. G. & E. is still Shasta's biggest customer. The company has kept its rates so low that few communities have shown any inclination to go into the electric business...