Word: shave
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Dates: during 1980-1989
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...self-respecting punk rocker (forgive the contradiction) would shave himself the way some of the poodles in dog shows are shaved...
After the shave, men are putting on masks and moisturizers...
...latest wrinkle in self-improvement for men is skin care. It seems that after kidding the wife about all that goop she put on her face, some husbands were sneaking the stuff themselves. Now many men are coming out of the water closet and openly buying pricey new shave creams and such exotic accompaniments as toners, tightening masks, bronzers and even under-eye cream...
Most aficionados are first attracted by the promise of closer shaves. Shoe Salesman Marte Mejstrik, 27, of Lincoln, Neb., tried Clinique's "allergy tested" shaving formula on his sensitive skin; it worked so well he went on to a variation of the twice-a-day, three-step regimen of complexion soap, "scruffing lotion" and moisturizer. Special creams like Solutions for Men shave gel complete with aloe vera sell for $7.50 for 3 oz., compared with $1.59 for a 7-oz. can of Gillette Foamy. The new products "give smoother results because they contain more lubricating emollients and fewer...
...architecture degree at the University of Texas at Arlington. "But it seems like in my age group everybody is using a lot of men's skin-care products." Blacks are among the most enthusiastic fans. J-Christopher Phelps, 22, a Chicago modern dancer, started with a shave cream to reduce the irritation of razor bumps, a curse of black shavers, and now buys products from different companies. "Once you get into the routine," he says, "you're hooked...