Word: shavers
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Dates: during 1930-1939
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...electric shaver is the culmination of years of effort by scientists and research men to help those unfortunate individuals who shave every morning, and then find that at five o'clock they are right back where they were in the morning. And yet what would you have them do? You, you heartless and unforeseeing fiends, would have them look at the radio section to make sure that they don't disturb your programs. this is of course only the beginning of your program ... Let me assure you ... that we "electric shavers" shall fight you tooth and nail...
Derby carries the Schick Shaver, the Gillette Dry Shaver, the Sunbeam Shave master, the Remington Rand Close-Shaver, the Packard, and the new Glide Shaver...
Whatever type of shaver you prefer, Derby has it, and the prices run from...
When the Vagabond was a little shaver of five, he used to climb on his father's knee after supper and demand a story. Now, these many years later, the first ones he can recollect being told concerned a man who went to a strange country of Little Men. Or sometimes he went to a land of Big People. The man's adventures were all very fascinating and exciting...
...price war, this was merely revision in line with more efficient production and distribution. In May, FORTUNE estimated that for a $15 Schick Shaver, the motor costs $1 or less; the head, about 50?; case, cord and indirect labor, another $1.25; overhead, advertising and sales, perhaps another $2.50. Total costs then amount to about $5, leaving a neat $10 net for dealer and manufacturer. That Schick, first in the field, should lead in price-cutting was no surprise; that Packard, which has always been out to beard Schick, should cut further was no surprise either. Big surprise was that General...