Word: shavers
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Dates: during 1960-1969
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Nondimensional Space. That was precisely the idea when Greeley set about building schools that look like wheels and circus tents. With help from Colorado State College planners and experts at the Ford Foundation's venturesome Educational Facilities Laboratory, Architect John Shaver designed buildings "that stay out of the way of teachers and students...
...Shaver, who is also busily at work on other new schools in nine states, says, "We want to make space nondimensional." In the process, he has given Greeley a new dimension...
...enter regular commuter service in the U.S. is the good ship Albatross, which last week made her maiden voyage on the Port Washington, L.I.-Wall Streen run. Departure time: 8:20 a.m. She was laden with suburban-dwelling executives, plus a tape recorder, individual transistor radios, an electric shaver, ship-to-shore telephone, champagne and high hopes. But on the planned 50-minute trip from Club Capri Marina to lower Manhatten, virtually nothing went right...
...nickel-cadmiums. Skil Corp. and Black & Decker sell cordless electric hand drills, hedge trimmers, grass clippers and other tools that are powered by a small nickel-cadmium power pack built into the tool or strapped to the user's belt. Remington, Schick and Norelco have battery-run shavers. Sunbeam has a cordless shaver and kitchen mixer, General Electric a toothbrush, Fairchild a home movie camera. Nickel-cadmiums also power a growing variety of other products, such as flashlights, cigarette lighters, radios, television sets and walkie-talkies...
...also banned are "Brand X" comparisons, bonus coupons, boxtop gimmicks, free tie-in offers and two for the price of one. An adman in Germany may boast that his client's soap washes white-but not whiter or whitest. Thus Y. & R. could not advertise that Remington shavers "have the biggest shaving head." But Remington captured 30% of the shaver market anyway, following another Y. & R. campaign of four-color newspaper...