Word: shavers
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Dates: during 1980-1989
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Sensor is the product of Gillette's all-out effort to lure customers away from throw-away razors, which have grabbed more than 60% of shaver sales. Gillette makes such razors too, but they typically produce a thin profit margin for their manufacturers. The Boston-based company invested $200 million in Sensor technology, and will spend an additional $175 million this year to introduce the product. When it goes on sale in January, Sensor will be priced at about $3.75 for the razor and three blades. Gillette hopes to sell 15 million razors the first year and snare...
...Talk about cutthroat competition. Boston-based Gillette, which dominates the $700 million U.S. wet-shaver market with a 65% share, sued Swedish-owned rival Wilkinson Sword last week for claiming in a TV commercial that its new Ultra Glide razor provides the "smoothest, most comfortable shave known to man." No matter that manufacturers have freely boasted for years that their products are the biggest, the best or even the most aromatic. Gillette accused Atlanta- based Wilkinson, which controls 4% of the blade market, of false advertising...
...with Waits getting into a bed surrounded by large glowing colored boxes, which, we discover later, make up his concert set. By the bed is a TV buzzing with static; Waits harrumphs and coughs, scratches himself, sits on the bed to shave his neck, then, curious, points his electric shaver at the set and hits the button: zap, the fuzz snaps for a second to Waits furiously singing. Hmm. He hits the shaver again--Waits in a Lone Ranger mask. Again--Waits in a satin white jacket. Chuckling, he turns away, pulls a sheet over his boots and jeans...
...style and pace that can distract the audience from the improbabilities always inherent in this genre is quite beyond him. It is rather late in the picture before the filmmakers briefly get their act together. For no very good reason, the meanies decide to visit upon the heroine, Helen Shaver, a humongous zit. Far beyond the curative powers of even the large-economy-size Clearasil, this ever growing pimple symbolizes the worst social nightmares of the adolescents who are the prime audience for occult nonsense, especially since -- eeyuu! -- popping it turns out to be worse than living with...
Funny, perhaps, but sad too. The fear of terror in the skies and on the earth is so great that a self-starting shaver can be taken for a bomb. And that is how it is in relations between the Soviet Union and the U.S. We see warheads jutting from each other's baggage, and we live in mutual fear...