Word: shearer
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Hearst haunted the sets of Davies pictures, giving two dozen orders a minute to hapless directors; and after Norma Shearer managed to beat out his protégée for a part, Hearst told his editors from coast to coast never to mention Norma's name in print. With uncanny foresight, Hearst papers could be counted on for banner headlines such as MARION DAVIES' GREATEST FILM OPENS TONIGHT...
...main thing was that he took no nonsense from women. In Gone With the Wind, when he snarled at Scarlett O'Hara, played by Vivien Leigh, "Frankly, my dear, I don't give a damn," he taught the talkies how to swear. And when he slapped Norma Shearer's face in A Free Soul (1931), he slapped into obsolescence the smooth and courtly Valentino school of hand-kissing elegance. "Perhaps," said Norma Shearer last week, "that was where Noel Coward got the idea for his line: 'Every woman should be hit regularly-like a gong...
...dozen years, husband of Hollywood's first Oscar-winning actress, Janet Gaynor (Seventh Heaven); of a stroke; in Hollywood. For more than a decade Adrian set the pace for women's fashions across the U.S. and even to Paris, made Jean Harlow, Katherine Hepburn and Norma Shearer look like haute couture models, put Greta Garbo in sequined slacks. Lynn Fontanne in a white organdy bow that started a national fad, released Joan Crawford from a movie prison in a little basic black dress that any right-thinking woman would have given her eyeteeth...
...NORMA SHEARER Beverly Hills, Calif...
Everything else in Hollywood may change, but after 23 years at work, Russell Birdwell, 55, remains the flashiest flack in the business-the man who happily takes credit for inventing Jane Russell, rescuing Norma Shearer from being treated like a superannuated widow, nearly succeeding in making Rumania's ex-King Carol popular. To launch unknown, 25-year-old Diane Hartman (Birdwell calls her 22) in that white silk rig, he has concocted some accompanying ad copy to the effect that Hollywood is empty of female glamour-except, of course, for Diane, who is described thus: "An untamed animal...