Word: shedding
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Dates: during 1980-1989
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...drastic response to a flagging market. Citing continuing declines in petroleum prices, Atlantic Richfield, the sixth largest U.S. oil firm, last week unveiled a sweeping reorganization program. The Los Angeles-based concern (1984 sales: $25 billion) announced that it will shed all its refining and marketing operations east of the Mississippi, including 1,100 gas stations. The company also intends to pare down spending on exploration by 50% and abandon its copper and molybdenum businesses. More dramatically, ARCO's board of directors voted to increase significantly the firm's long-term borrowing. As a result, total indebtedness could reach more...
...glaring sunstorm boiled the fewest Louisville customers in 15 years (down almost 20,000 to about 108,000, mostly a matter of ticket prices' doubling) and baked the dirt track until the word blew about the backstretch shed rows like a whisper on a breeze: "It's Highway I-65 out there." That cinched what had been the popular wisdom all week. This race would turn on the two speedballs in the field of 13: Spend A Buck and Eternal Prince. Should both dart out ahead, might they form a suicide pact? "Sure, they could kill each other," Jockey Angel...
...could their bulk have been lethal? According to one suggestion that many weekend athletes can identify with, the dinosaurs suffered from slipped disks, which left them unable to forage for food. Great heft could even trigger infertility. In 1946 a paleontologist concluded that because large animals do not shed excess heat as efficiently as small animals do, a temperature increase of just 2 degrees F could have baked the considerable testicles of a ten-ton male dinosaur enough to kill his sperm...
Coca-Cola could take heed from the story of Schlitz. The beer that made Milwaukee famous was the second-best-selling brew in the U.S. in the early 1970s but then changed its taste in 1974. Sales soon began slipping, and the company never successfully shed its reputation for what many considered an inferior brew, even after it switched back to its original formula. Schlitz was sold to Stroh Brewery in 1982, and now has only 1% of the U.S. beer market. Coke, though, believes its careful and exhaustive testing and a huge advertising campaign will make its new taste...
...name missionaries have been given in popular American lore was at least partly earned for all of them by those who were barren-minded the devotees and bigots, who were often immensely shrewd but were seldom immensely intelligent. How could a Protestant God have stone shed such stupid enthusiasts?" David once burst out in his diary, after a brush with a pair of narrow fundamentalists...