Word: sheen
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Except for the elections (see above), last week was most notable for three returning shows and an off-screen squabble. Du Mont's second-highest rated program, Life Is Worth Living (the first: professional football), again featured Bishop Fulton J. Sheen, resplendent in his ecclesiastical robes and as pontific in gesture and incisive in speech as before. There were some additions: 1) a new set, giving the appearance of a paneled, tile-floored room, 2) a new statue of the Virgin Mary that was conceived and commissioned by the bishop and introduced as "Our Lady of Television...
...Bishop Sheen spoke on the "Psychological Effects of the Hydrogen Bomb" and, as usual, tempered the ominous parts of his message with a sprinkling of jokes and puns. The bishop also scored a partial triumph over his sponsor, Admiral Corp., which last summer announced that the show would be limited to some 60-odd stations. Bishop Sheen countered by promising his fans that he would be seen on "close to 200 stations." His opening show was carried by 126 stations, and at week's end Du Mont reported that the number had reached...
...Billion Headaches. The tireless preaching of this message has won Dr. Peale one of the largest followings of any American preacher. He reaches an estimated 30 million people a week. His TV program, What's Your Trouble?, is heard over nearly as many stations (130) as Bishop Fulton Sheen's. His radio program, The Art of Living, with its 125 stations, does better than John Cameron Swayze's. His celebrity-studded monthly magazine, Guidepost, has a circulation of 656,000, or more than The New Yorker. And his nationally syndicated column, Confident Living, runs in more papers...
Cordiality established, Hall began plying the Bishop with questions about his general tastes. "Sheen said he gave the New York Times a five-minute scanning every day for foreign news, was repelled by politics and could never become interested in it ... Sheen has not seen a movie for eight years, cares little for drama, but relishes comedians like Milton Berle [who calls Sheen "Uncle Fultie"]. Sigmund Freud and Karl Marx are eminent in Sheen's hierarchy of devils. Sheen remarked that, 'I have read every single line that Karl Marx ever wrote. I took a year...
Noting a man with soul-piercing eyes board the same plane with him in North Carolina, the Montgomery (Ala.) Advertiser's Editor Grover Hall Jr. invited his fellow passenger to share a seat. Hall's recollections of this chance encounter with Roman Catholic Bishop Fulton J. Sheen, 59, provided Advertiser readers with an unusual portrait: "As the plane revved up for the takeoff, the Bishop crossed himself . . . The editor observed the Bishop's supplication with satisfaction, considering that the plea for the safety of the ship's company was in uncommonly eloquent and influential hands . . . Airborne...