Word: sheerly
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...time, through sheer force of gravity, the products themselves, and not just the ads, will be shaped for an older consumer. "We have designed America to fit the size, shape and style of a country we used to be," says Gerontologist Dychtwald, "and what we used to be is young." Books and newspapers, with their tiny print, are designed for wide young eyes, as is the lighting in public places. Buttons, jars and doorknobs are obstacles to those with arthritis. Traffic lights are timed for a youthful pace. "In years to come," predicts Dychtwald, "huge industries will emerge as America...
...Alpine skiing blasts off with the sheer fun and sheer craziness of the downhill. The mighty Swiss, led by Pirmin Zurbriggen, are the ones to watch for. -- Ski Jumper Matti Nykanen, Finland's bad boy, takes off for the first of two hoped-for golds. -- U.S. speed skaters came up empty-handed at Sarajevo, but at this distance Americans Nick Thometz and Dan Jansen are both good bets...
...behind a thundering run. A slightly smaller Swiss bear, burly Daniel Mahrer, has won two downhills so far this season. No U.S. skier will place in the downhill without supernatural intervention, but any one of several Austrians could reverse that team's unaccountable recent blahs and win out of sheer embarrassment. And then, of course, there is Pirmin Zurbriggen, 25, the people's choice from Zurich to Zug, from Zell to Saas-Almagell, his tiny hometown in the Swiss canton of Valais...
Even successful hypermarket operators will encounter limits to expansion. The sheer size of the megamarkets will restrict growth, since a city of 500,000 can support only about two stores. Also, hypermarkets may face disaffection from customers who expect assorted brands of any one product; thus well-stocked hardware stores or grocers are unlikely to be run out of business by the invading hypermart. Cases in point: Hypermart USA's sporting- goods department offers fishing poles but no lures or other tackle. The paint department sells only one color: white...
...other end of the scale of seriousness are two works notable for their sheer larkish effrontery. In George Baxt's The Tallulah Bankhead Murder Case (St. Martin's Press; 228 pages; $15.95), the ferocious actress is joined by such other real-life viragoes as Dorothy Parker and Lillian Hellman. Baxt's comic turn mingles the actual and the imaginary like a pun-obsessed spin-off of E.L. Doctorow's Ragtime, and has a similarly political bent. Set in 1952, it sketches deft parallels between the paranoia induced by a serial killer and the mania generated by McCarthy-era blacklisting...