Word: sheeting
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Dates: during 1960-1969
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...telegenic as Kildare or Casey. Greeting home viewers and a studio panel of nine with a cheery "Hello, smokers," he does not order them to stop smoking in the first program. As a matter of fact, he tells them to keep it up. The catch: they must wrap a sheet of paper and two rubber bands around their cigarette packs to make taking out a cigarette complicated. Frederickson suggests that whenever his listeners unwrap, they also log the hour, their activity and mood at the time and just how desperately they needed that drag (on a one-to-five scale...
...Giorgio Valerio, chairman of Italy's Montecatini Edison, was in a state of shock. At the annual meeting of Italy's largest private company, the long-frustrated small stockholders angrily showered Valerio with a mixed barrage of small coins, epithets and crumpled copies of the company balance sheet. Their urgent message was that it was time to start listening to the little...
...balance sheet suggests that Volkswagen could rest easy. In 1968, sales of the world's fourth biggest automaker (after the U.S. Big Three) rose 25%, to nearly $3 billion-and they are running 12% above that rate so far this year. The company's profits advanced 21% last year, to $85 million. Still, VW faces special perils. Revaluation of the German mark (see Money, page 90) could cut into exports by raising prices in foreign countries, where the company does more than three-quarters of its business. VW is also being tail-gated by hustling Japanese automakers. Last...
...basic approach is a tantalizing simplicity-a column of polished steel, a square sheet of blank paper with a single word such as "Sky" lettered on it, a wooden booth with a small plaque in it labeled "Suicide." Each is intended to convey or stimulate some arcane, fey or fiendish compulsion or conceit...
...Deflating Balloon. There were lighter moments. Harvard Yard was twice the scene of a "Music and Light Show." Students projected cool blue and green images on a sheet hung in the archway of Sever Hall, to serve as backdrops for the sounds of two rock groups. Some students danced on the sidewalks. There was a whiff of pot in the air. A poster announced: "Truth is music is love and all of us together...