Word: sheetrock
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Dates: during 1930-1939
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About one-half of all U. S. gypsum plaster is sold by U. S. Gypsum Co., a $60,000,000 corporation founded in the trust-making heyday of 1901, and always called by its management "Gyp." Gyp also sells prefabricated plaster called Sheetrock. Gyp's leading non-gypsum item is metal lathing to put under its gypsum plaster, and Gyp sells about one-fourth of all metal lathing in the U. S. Hard hit by the building depression, Gyp's profits sank as low as $1.599,000 in 1932, were $2,155,000 last year...