Word: sheff
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Dates: during 1990-1999
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AUTHOR: DAVID SHEFF...
...name Nintendo means "leave luck to heaven," but Sheff shows that the company's leaders have made their own luck, through hard work and foresight, while fighting off rival gamemakers such as Sega. When MCA Universal charged that the game Donkey Kong infringed on the copyright to the movie King Kong, Nintendo stubbornly refused to settle, and eventually MCA had to pay Nintendo a $1.8 million penalty. Nintendo chief Hiroshi Yamauchi also wisely built expansion capabilities in his entertainment systems, allowing an innocuous video-game system to perhaps become the home-communications network of the future. Writes Sheff: "Nintendo...