Word: shefferman
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Dates: during 2000-2009
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...Ilissa Shefferman, who graduated from Chicago's International Academy of Design and Technology last September, says it was a conscious choice to start her label, I.S. Designs, in Chicago. Was she concerned about setting up shop in a town known more for its pizza than its pret-a-porter? "It does kind of have a dorky reputation, but I think it's undeserved," she says, laughing. "Chicagoans are pretty open-minded, and they love to branch out wearing local designers - there's a feeling of pride...
...nice if there were a furry friend that didn't take its place in the American household for granted? A pet that, frankly, reflected better on its modern mover-shaker owners? There is hope. "I think ferrets could be the pets of the future," says Mary Shefferman, editor of Modern Ferret magazine and proud owner of nine of the little suckers...
...perfect for compact living spaces, and the species' record of good behavior--according to the Animal Health Institute, ferrets are 200 times less likely to bite than dogs--makes them ideal first pets. Then there's the ferret's hip intellectual profile. "They're not pack animals," says Shefferman, "and they don't learn by rote, like dogs. They think creatively. They actually need intellectual stimulation." Boeing once used ferrets in aircraft assembly to run wiring through tight spaces--a skill that could come in handy when you're constructing that smart home of tomorrow...