Word: sheikism
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Dates: during 1928-1928
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Janet Gaynor, newer to fame, is currently contrasted with Clara Bow. Clara stood for sex; Janet for sentiment. The Bow-sprite lingers at the great U. S. soda-fountain of youth, along with 'Varsity drags, high school fraternities, sheikism, shebaism, girls who say "If you don't think so, you're ca-RAzy," insipid youths who say "And I don't mean perhaps." More truly, with greater ease than any other cinemactress, the Bow-sprite typifies the slangy, vital grisette who frolics in and out of adolescence, does her marrying, gets the embonpoint...
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