Word: sheinkopf
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Dates: during 1990-1999
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...rules. Gore's pollster, Mark Penn, notes that when voters are asked about Bush's stands on specific issues such as abortion (he is pro-life), his ratings drop. Gore hopes to bury Bush's style with his substance. "The problem with that strategy," says consultant Hank Sheinkopf, a veteran of Clinton/Gore '96, "is that no one is listening to Gore's substance. It's too early...
...boss without looking like a Brutus. For Gore, the trick will be to put some breathing room between himself and Clinton's character issues and to do it soon--but not so soon that he appears disloyal. "The question is when and how Gore can resurface," says Hank Sheinkopf, a New York City-based political consultant who worked on the Clinton-Gore media campaign in 1996. "He's done a brilliant job of staying out of view during the scandal, but at some point he's got to find the right time to jump up and remind people that...
...says it straight and doesn't dissemble. "The reaction now will be to look for just the opposite [of Clinton]," says G.O.P. media consultant Alex Castellanos, "someone who can look you in the eye and tell you hard truths about big things and serious things." Even Democrats like Sheinkopf agree. "This scandal will redefine our politics," he says, "and take it back to basics. The candidate who succeeds will be plainspoken, honorable, not a lot of fluff. People want a President with fewer complications...
...blunt, breathless way, Morris went around the room describing the assets of each member of the team. He called Doug Schoen, the intense and bespectacled pollster, a superb numbers man and a loyal friend. Hank Sheinkopf, a straight-talking New York consultant, was a "raw talent" who excelled at making emotional attack ads. Marius Penczner, a video producer from Nashville, Tennessee, was a terrific shooter but didn't know much about politics. Bill Knapp, Squier's lanky partner, was a top-notch writer and manager, while Tom Ochs, the firm's third partner, was a tough political operative. And Morris...
Schoen was convinced that taxes were the issue that lost elections for Democrats. If Dole succeeded in painting Clinton as a big-spending liberal, the race might tighten. Morris, Knapp and Sheinkopf fretted that taxes could give Dole the key to opening the "character door" by painting Clinton as a liar...