Word: sheinkopf
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...would have been. Lazio is no titan, but he is young, genial, ethnic, Roman Catholic, suburban and unknown to most voters--just like George Pataki was when he whupped a titan named Mario Cuomo in New York's 1994 gubernatorial race. "Hillary was better off against Rudy," says Hank Sheinkopf, a New York media consultant who worked for Clinton-Gore in 1996. "His high negatives balanced hers. Lazio doesn't have negatives--and if she attacks him before anyone figures out who he is, she'll look like a bully. This is gonna be good...
...rules. Gore's pollster, Mark Penn, notes that when voters are asked about Bush's stands on specific issues such as abortion (he is pro-life), his ratings drop. Gore hopes to bury Bush's style with his substance. "The problem with that strategy," says consultant Hank Sheinkopf, a veteran of Clinton/Gore '96, "is that no one is listening to Gore's substance. It's too early...
...boss without looking like a Brutus. For Gore, the trick will be to put some breathing room between himself and Clinton's character issues and to do it soon--but not so soon that he appears disloyal. "The question is when and how Gore can resurface," says Hank Sheinkopf, a New York City-based political consultant who worked on the Clinton-Gore media campaign in 1996. "He's done a brilliant job of staying out of view during the scandal, but at some point he's got to find the right time to jump up and remind people that...
...says it straight and doesn't dissemble. "The reaction now will be to look for just the opposite [of Clinton]," says G.O.P. media consultant Alex Castellanos, "someone who can look you in the eye and tell you hard truths about big things and serious things." Even Democrats like Sheinkopf agree. "This scandal will redefine our politics," he says, "and take it back to basics. The candidate who succeeds will be plainspoken, honorable, not a lot of fluff. People want a President with fewer complications...
Schoen was convinced that taxes were the issue that lost elections for Democrats. If Dole succeeded in painting Clinton as a big-spending liberal, the race might tighten. Morris, Knapp and Sheinkopf fretted that taxes could give Dole the key to opening the "character door" by painting Clinton as a liar...