Word: shelf
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Dates: during 1920-1929
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Five-Foot Shelf. Europe mocked, still mocks, the kind of thing this university-maker next did. Yet the popular outlines and abridgments of many subjects that followed his selected "five-foot shelf" of indispensable classics from the world's literature (The Harvard Classics) have been partly responsible for a level of mass culture in the U. S. higher than that to be found in any other land...
...omnipotent buying public carries in its mind only a dim conception of the part played in its daily life by this enormous new pseudoscience, advertising. How did that tube of Pepsodent toothpaste, for instance, reach your bathroom shelf? Somewhat as follows...
...question remains-how came that tube of Pepsodent, and not another tube, to your bathroom shelf? It got there, obviously, because somehow Lord & Thomas had at least made you suspect that of all toothpastes Pepsodent is the one most imperative to your health and happiness. You may not remember but somewhere you read that you had a film on your teeth and that gritty Pepsodent was the thing which would polish that film away...
...floor* of a hotel. Leaning out of the window of her apartment in the Hotel Charlotte (Charlotte, N. C.) a certain Mrs. A. A. Barren propped a heavy green box, filled with earth and flower seeds, on a corner of the ledge before lowering it to a little stone shelf that ran around the building a foot lower down. She reflected on the long way her garden would fall...
...your Original Subscribers and I believe my attitude toward TIME is typical of the old guard. We do not want TIME changed! Since occasional younger fry - subscribers with only half a dozen copies on the shelf - delight to flay you, may I draw my quill in your defense ? Some of these nouveaux readers have criticized your repetition of "famed" (TIME, Feb. 22, p. 2). May I state that the old guard likes TIME'S distinctive and original use of "one" and "famed" which you employ before the name of an individual exactly as Baedecker used one or two asterisks...