Word: shelf
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Dates: during 1980-1989
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Researchers are also creating vaccines that consist largely of antigens synthesized from chemicals on the laboratory shelf. When these vaccines prove ineffective, scientists can now usually determine why. Says M.I.T. Molecular Biologist Malcolm Gefter: "Today, when a vaccine doesn't elicit a protective response, it is possible to detect what is or is not working -- the B cells, the T cells, the lymphokines, whatever." Scientists can then "fix" the vaccine. For example, the 1985 vaccine against Hemophilus influenzae Type B, which causes bacterial meningitis, was only partially effective; although it protected older children, it did not work for babies under...
...early '50s, as television usurped film's place as the most pervasive popular art, most movie studios sold TV rights to their pre-1948 films. Disney knew better; he knew his pictures had a shelf life. So he hoarded his booty, doling out the old animated features to movie theaters while airing the cartoon shorts on his own shows. When the pay-cable era finally arrived, the Disney Channel had a vintage supply of no-cost programming -- all thanks to Walt's farsightedness...
...brand of whisky. The ad portrays a tiny man climbing up on a bookshelf trying to reach a bottle of Glenlivet which has been lined up with leather-bound books and which, with its elegant, dark green bottle and carefully calligraphied label, fits right in. The books on the shelf have strange titles like Size Dification in Humans and The Case of the Shrinking...
...emphasize that this type of whiskey is too prestigious, too refined, for mere mortals who are puny and insignificant compared to the grandeur of Glenlivet whiskey. The allure of the unachieveable that the ad plays on is linked with the books that accompany the whiskey on the shelf. These books have an offputting, "artsy" exterior, not to mention that each title remarks on the diminishing stature of humans...
Last spring the department searched for a professor who specialized in biological psychology. After the scholar chosen rejected Harvard's offer, the appointment landed "on the shelf," Maher says...