Word: shelfed
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Similar dilemmas are likely to crop up at soda fountains and groceries. "It's going to be a problem with so many brands," concedes Ralph Lucas, owner of Lucas Fine Food in Cincinnati. "We have to have more shelf space. We'll cram them in sideways, I guess." The overflow, he added, will pile up in stock rooms...
...battle for shelf space is only the beginning. Once they are displayed, the two Cokes are likely to present consumers with a confusing choice. Which should they buy, and which is the real Coke anyway? Says Bruce Farquhar, an associate professor at Carnegie-Mellon University: "The two products are too similar. They're going to cannibalize sales one way or the other...
That may be true even though Coke could conceivably surrender first place to Pepsi in the cola wars. With two Cokes on the shelf, the supermarket purchase share of each might be lower than what Pepsi can muster. Coke is unlikely to worry though, since the combined might of its dual entries will still be greater than Pepsi's. In this case, notes Jesse Meyers, publisher of Beverage Digest, "the sum of the parts is greater than the whole...
...MAXIMIZE SPACE Defragmenting your hard drive is like refolding sweaters to fit more on the shelf, only instead of woolens, it involves data. In the Windows Start menu, go to Programs, Accessories, then System Tools and select Defragment. Do that once or twice a month. Then run Disk Cleanup, also located under System Tools...
...He’s been on the shelf for a little bit,” said Harvard coach Joe Walsh about Herrmann’s 10-day layoff. “But he was just throwing first-pitch strike after first-pitch strike...