Word: shelfful
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Dates: during 1960-1969
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...Jewish faith. "The world teeters and Judaism peters," writes Jewish Theological Seminary Graduate Ben Hollander in an outspoken criticism of Jewish seminary attitudes. "Flames flare close; horrors in Harlem, clashes at Columbia. But the seminary inscrutably stands proclaiming its message. The encyclopaedia must learn to get off the shelf and start walking and talking like...
...jaded readers of international spy fiction expect to get two books in one: a perversely complicated thriller and a perverted sado-sexual romp at least as inventive as the wares on the pornography shelf. The Shadowboxer is expertly fitted out to supply both...
...novel without meaning to. In The French Lieutenant's Woman, John Fowles rewrites the 19th century novel and means every word of it. But his is a resourceful and penetrating talent at work on that archaic form. The result is more truly inventive and contemporary than a whole shelf of campus comings-of-age or suburban wife-swapping sagas...
...business today is rushing to develop more products with a shorter shelf life to satisfy the apparently insatiable and increasingly fickle consumer. Last year more than 9,500 new items were introduced in the consumer package-goods field alone, the area of greatest product turnover. Less than 20% met their sales goals; the cost of new-product failure to U.S. business is estimated to be well over $2 billion annually. Some highly promoted disappointments in recent years: Gablinger's Beer, Hunt's Flavored Catsups, Fact Toothpaste, Noxzema Medicated Cold Cream and Easy-Off Household Cleaner...
...commercials, sides with the institute. But Frito-Lay is hedging its bet by test-marketing Munchos, a potato snack that it carefully labels "potato crisps." Francis X. Rice, president of the institute, concedes that "synthetic" chips do have advantages. Pringle's, for example, have a longer shelf life and are not nearly so fragile as potato chips because they are uniformly round and come neatly stacked in tall cardboard canisters. Partly because of the costly packaging, the dehydrated chips cost about 15% more than regular chips. Pringle's taste and look much like real potato chips, but they...