Word: shelfful
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Dates: during 1990-1999
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...called Smooth Moos Smoothies in Texas, Oklahoma and Kansas. It is a 2% fat dairy shake packaged in old-fashioned milk bottles, and it comes in such flavors as double chocolate and banana. The product gives consumers 25% of their daily calcium requirement and keeps retailers happy with a shelf life of nine months. "Here was an opportunity to take something traditionally thought of as a commodity and make it fun and dynamic," says April Thornton, director of new products at Pepsi. Don't look for a Cindy Crawford endorsement: at about 250 calories, Smooth Moos tops...
Italy's milk giant Parmalat also has cola on its mind. The company makes a boxed, ultra-heated milk, popular in Italy, that has a shelf life of up to six months. In the U.S. market, Parmalat has introduced boxed and fresh varieties and is spending $25 million on advertising in an effort to make itself "the Coca-Cola of milk...
...Mars Observer--a spacecraft that was NASA's only attempted Mars mission since 1976--apparently blew an aneurysm in a fuel line and spiraled off into space. Goldin decided that such Cadillac probes should be replaced with more-modest ones: stripped-down ships made of components already on the shelf. When skeptical NASA engineers began assembling these workbench spacecraft, they found them surprisingly elegant...
Anyone who thinks electronic data storage is going to render print obsolete in the near future should consider Grove's Dictionary of Art, a 5-ft.-long shelf of 34 dark green-bound bricks of scholarship with a 720,000-item index, just published at the rebarbative price of $8,800 and worth every penny. This is, of course, the sister publication to the Grove Dictionary of Music and Musicians, which, almost since its publication in 1878, has reigned unchallengeably as the authoritative work in its field. After the relentless barrage of propaganda about information that has been growing...
...subconsciously realized it before, since the Harvard library system contains far more obscure journals bearing titles such as Marine Oils, Fish Meal and The World Market for Bovine Meat, but I had never thought about the possibility of actually holding it in my hands. Once I discovered the right shelf, I opened up a volume from 1930s, and there was Hemingway; one from the 1960s, and there was Mailer. It was the literary history of the twentieth century, trussed up in a neat package from which some intrepid historiographer could make a book...