Word: shelfful
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Dates: during 2000-2009
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Life has been sweet ever since. Retailers such as Whole Foods Market have seen yogurt's shelf space nearly triple, with more than 40% sales growth over the past five years, the result of increased demand for cups, quarts, drinkables and everything from thick, Greek-style yogurt to water-buffalo-milk, goat's-milk and soy-milk varieties. Last year 3 out of 4 U.S. households spooned, drank and squeezed billions of dollars' worth of yogurt, an average of 5 lbs. per person--a paltry amount compared with the 40 lbs. the average Frenchman consumes...
...protect the coast, to shrink. The Mississippi in its naturally flowing state spilled silt into an intricate delta, spreading sediment east and west and fortifying the islands. Walled and dredged all the way to the Gulf, the river now dumps that silt right over the edge of the continental shelf. Geologists report that the Chandeleur Islands--a healthy necklace of sandy barriers about 70 miles from New Orleans--appeared to have been wiped out by Katrina, leaving one more stretch of the city's coast dangerously exposed...
...medical science had a trophy cabinet, the shelf for achievement in motor neurone disease would be almost bare. Lack of time hasn't been the problem. It was in 1869 that a French neurologist, Jean-Martin Charcot, suggested grouping several conditions under one name - what we now call MND. Then things went quiet for 120 years. "Traditionally, it was a case of doctors saying to patients, in effect: 'You've got motor neurone disease - go home and write your will,'" says Sydney neurologist Matthew Kiernan. "The specialist didn't like looking after these patients because he knew he had nothing...
...enthusiasm isn't unique. At a dinner with Sur La Table executives that evening, I mentioned to Kerin Seeger, the company's vice president of merchandising, that at my local Sur La Table store, Batali's cookware was crammed onto a lower side shelf. Seeger looked horrified. On the spot, she unleashed her cell phone and left a pointed message for an underling to call her back. It was a theatrical gesture, but she didn't seem to be doing it for Batali, who was well out of earshot. "We love this product," Seeger told me emphatically...
...cans, with the 99¢ price painted on the front to prevent retail markups, and each flavor gets a distinct look. "Arizona's marketing has been in eye-catching, aesthetically pleasing packaging," says Gary Hemphill, managing director of Beverage Marketing Corp., a research and consulting firm. "To win that shelf battle, your package has to look better than the other...