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...ketchup company was top-shelf when he left in 1998 and headed home. Now, while the world invests in microchips, wireless and broadband, Anthony O'Reilly, 70, has created Ireland's biggest fortune from sand (Waterford Wedgwood), landline phones (Eircom) and print (Independent News & Media). He spoke with TIME's Bill Saporito about what drives his counterintuitive choices...

Author: /time Magazine | Title: CEO Speaks: Q&A Sir Anthony O'Reilly | 11/13/2007 | See Source »

...quickly send the eater back to the days of classroom birthday parties.But Kickass Cupcakes doesn’t limit its clientele to children, trendy tweesters—or, for that matter, humans. At an ideal eye level for their target demographic, baked goods for pets sit on the lowest shelf, betraying no sign of their intended consumers besides subtle labels reading “Woof!” and “Meow!”One of us—we won’t say who—unsuspectingly tried to order one of the so-called...

Author: By Aliza H. Aufrichtig and Marianne F. Kaletzky, CRIMSON STAFF WRITERSS | Title: Go Get Yourself Some Kickass Cupcakes | 11/9/2007 | See Source »

...decades, Statoil and Hydro relied on the plentiful reserves on the Norwegian continental shelf for almost all their output; last year that area off the country's north and west shores accounted for more than four-fifths of the two firms' production. That bounty has made this nation of just 4.6 million people rich. Government taxes on the country's oil business--Norway is the world's fifth largest exporter by volume--have helped bloat Norway's national pension fund to around $350 billion. But those good times couldn't last forever. With fields beginning to dry up, oil production...

Author: /time Magazine | Title: Norway's Power Play | 11/8/2007 | See Source »

There'll still be plenty of data-diving at the home office. A software program will evaluate merchandise selection in 4-ft. (1.2 m) shelf intervals every six weeks, factor in the demographics of the store's customers and spit out adjustments. One tantalizing opportunity: a smaller store, since the match between goods and shoppers' needs will be more precise...

Author: /time Magazine | Title: Restoring Wal-Mart | 11/2/2007 | See Source »

There are no hooded sweatshirts emblazoned with “HELENA, ARKANSAS” for sale around here. I still just wear my cozy Lowell House regalia that occupies a solid third of a shelf in my closet. I once wore these clothes to Stein Club, but these Thursday nights, I’m not signing up for my sixth karaoke entry. I’m usually writing lesson plans for the next morning...

Author: By Charles J. Mcnamara | Title: Teaching for America, In Rural Arkansas | 11/2/2007 | See Source »

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