Word: shelffuls
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...American Literature Philip J. Fisher described how contemporary artists expanded their effects on perception by breaking from eye level and exploring the possibilities of art either on the floor or over the viewer's head. This idea seems to be the darling of the current advertising world. Pricing shelf space by eye level (or, at the counter, child-level) is old news, but the proliferation of ground advertising in the last five years is remarkable--now, as we stare at our feet at the mall, we can be sold Levi's as well. The Tealuxe spotlight that casts the company...
...Citibank as a senior credit officer lending to multinational companies, and the next 15 financing $100 billion worth of mergers and acquisitions at Lazard Freres before exiting as a general partner. Prouty could have retired. "But that was a sure way to feel like an old man on the shelf," says Prouty, 61. "Instead I chose to work with people half my age and twice as smart...
...traveling to Mars on the cheap the best way to go? As the recent failures of NASA's unmanned Mars probes suggest, makeshift machines built with off-the-shelf parts may save money, but when it comes time to fly, they often fall short. At the Johnson Space Center, engineers are thus looking at other Mars scenarios that still include frugal, on-site fuel manufacturing but also call for six-person crews, bigger vehicles and Apollo-style motherships in Martian orbit. "We're trying to take the best ideas and fold them into a reasonable approach," says Drake...
...good news is that just such a detection system, after a slow start, is rapidly gearing up. Four small groups of dedicated astronomers in Arizona and California, totaling fewer than the number of employees at an average fast-food restaurant and using mostly off-the-shelf equipment for their telescopes, have been mapping the heavens and steadily adding to the number of known near-Earth objects (NEOs...
...Then it's just more bar codes, as the bar code on the book is linked to the bar code on the tray, and then to a bar code on the shelf that is its final resting place...