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Word: shelffuls (lookup in dictionary) (lookup stats)
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Terrier freshman Chris Heron sent delightful touch pass to the streaking Pierce, who knocked the water bottle off of Taylor's top-shelf...

Author: By Darren Kilfara, SPECIAL TO THE CRIMSON | Title: B.U. Wins Beanpot (Again) Versus B.C. | 2/11/1997 | See Source »

...called Smooth Moos Smoothies in Texas, Oklahoma and Kansas. It is a 2% fat dairy shake packaged in old-fashioned milk bottles, and it comes in such flavors as double chocolate and banana. The product gives consumers 25% of their daily calcium requirement and keeps retailers happy with a shelf life of nine months. "Here was an opportunity to take something traditionally thought of as a commodity and make it fun and dynamic," says April Thornton, director of new products at Pepsi. Don't look for a Cindy Crawford endorsement: at about 250 calories, Smooth Moos tops...

Author: /time Magazine | Title: MILK SHAKES IT UP | 11/25/1996 | See Source »

Italy's milk giant Parmalat also has cola on its mind. The company makes a boxed, ultra-heated milk, popular in Italy, that has a shelf life of up to six months. In the U.S. market, Parmalat has introduced boxed and fresh varieties and is spending $25 million on advertising in an effort to make itself "the Coca-Cola of milk...

Author: /time Magazine | Title: MILK SHAKES IT UP | 11/25/1996 | See Source »

...problem is shelf space. With nearly 9,000 titles out there, developers not only must compete for consumers' attention but they also have to pay retailers to stock their wares. That might cost $50,000 this Christmas season for a promotion at a regional chain. The casualties last week included the edu-tainment company Knowledge Adventure, being sold to CUC International (1995 sales: $1.9 billion), and Edmark, sold to IBM for $80 million. Last summer Humongous Entertainment, which makes the popular Freddi Fish series, merged with powerhouse GT Interactive. "I think it would have been very difficult to retain...

Author: /time Magazine | Title: BIZ WATCH | 11/25/1996 | See Source »

...Mars Observer--a spacecraft that was NASA's only attempted Mars mission since 1976--apparently blew an aneurysm in a fuel line and spiraled off into space. Goldin decided that such Cadillac probes should be replaced with more-modest ones: stripped-down ships made of components already on the shelf. When skeptical NASA engineers began assembling these workbench spacecraft, they found them surprisingly elegant...

Author: /time Magazine | Title: NEXT STOP: MARS | 11/11/1996 | See Source »

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