Word: shelffuls
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...newspapers and their delivery boys. But even when others own the movie theaters or the bookstores, big media have long been defined by their ability to make sure their products are displayed prominently there. "The historical media play," says consultant John Hagel, "is having privileged access to limited shelf space...
...world where prewashed, precooked and preprocessed foods are usurping ever more supermarket shelf space, it's easy to forget the origins of what we eat. For those who enjoy sausage but would rather not dwell on its provenance, this ignorance is bliss. For those with more curiosity, there's a book: Pork & Sons, a collection of ruminations and 150 rustic recipes in which the star isn't bacon, black pudding, salami or Speck, but the creature that is the source of these culinary treats...
...swimsuit issue remains popular at Out of Town News, where it commands an entire shelf to itself...
...That doesn't make it easier to plan a marathon in Antarctica, though. Seventy-five miles off the Antarctic Peninsula, King George Island is one of the most accessible, hospitable points on the continental shelf. But the site is still a two-day sea voyage from the world's southernmost city, Ushuaia in Tierra del Fuego. Tourism regulations prohibit more than 100 people from gathering in the same place at the same time, so the race start must be staggered. And weather and course conditions are always unpredictable - as they are for all Antarctic expeditions. One year, in fact...
...leverage a fan base known for being fiercely brand loyal. NASCAR gave them access to large volume retailers and distributors that they were able to network with in corporate entertaining suites at tracks all over the country. The strategy paid off late last year when Aussie wines secured valuable shelf space in Kroger Company stores and a few other chains. "By exposing ourselves to the distributors and retailers who are also NASCAR fans, we were able to get into major markets and take part in the marketing power of the NASCAR road show," says Aussie Vineyards president Duncan Shaw...