Word: shelffuls
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...goes. Launching a new food line is no small undertaking. Consumer research and continual tinkering with the formula can cost millions of dollars and require two years from concept to shelf. Diet foods are trickiest because a company must determine the trade-off between taste and calorie count that will please the most people. Sara Lee, recognizing that its carbcentric baked-goods line is vulnerable, has begun marketing Delightful breads with fewer carbs. The company sees a secondary market for low-carb products: the world's 171 million diabetics, for whom carbs can be a deadly sin. The number...
...flew under most radars. Suddenly, though, Kim has swooped into our airspace, receiving nominations for two of the top honors in comix: Eisner Award nominations for Best Short Story and Name Deserving of Wider Recognition, and a Harvey Award nomination for Best New Talent. The hat trick: Top Shelf will be reprinting the original book next month in a spiffy new edition. Here is your chance to catch up on this artist's sharp comedy, thoughtful characterizations and cartooning pizzazz...
...Creek, many residents have given up hope. Even the EPA, which has spent $107 million at the site, isn't sure if it can ever be repaired. "We don't have an off-the-shelf remedy," says EPA Superfund official Randy Deitz. "What do you do with the enormous chat piles? When does cleanup become impracticable? We have limited resources." In a show of no-confidence, the Oklahoma legislature last week passed a $5 million buyout for all families with children under 6. John Sparkman, who heads the Tar Creek Steering Committee, a group of buyout supporters, veers between cynicism...
Another challenge is getting shelf space. David Hahn, who started commercially selling his products, Caramel Sin and Cranberry Fool, in late 1999, when he was 51, says it took 2 1/2 years of "constant, everyday work" to get his first placement in a Whole Foods Market. His products are now in 80 stores. "What people don't get is how dogged you have to be to pursue it," he says. "It takes months of phone calls once a week, being both charming and pushy...
Kutaragi did it all over again in 2000, getting Sony to make a $2.5 billion bet on the PlayStation 2. Unlike earlier consoles, which were cobbled together mostly from off-the-shelf components, the PlayStation 2 was engineered from the silicon up to be a dedicated game-playing monster. And Kutaragi courted outside game developers, so there was no lack of new strong software. The PlayStation 2 has bulled its way to a market share of around 70%. Kutaragi's flamboyant management style has raised some eyebrows within the staid halls of Sony. Legend has it he once offered...