Word: shellacing
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Henry Reichhold, chairman of Detroit's Reichhold Chemicals, Inc., world's biggest synthetic resin maker, has developed an unbreakable plastic which he claims is cheaper than Victor's. He has bought Cosmopolitan Records, Inc. (Cosmo), which is already producing 800,000 shellac records a month. After the first of the year, Reichhold expects to make 200,000 unbreakable records monthly-selling between 50? and 75? apiece. As president of the Detroit Symphony, he expects to give Victor a run for its money in classical as well as popular records...
Archie (Ed Gardner), the Duffy bar tender, is feeding and boozing 14 unemployed exservicemen in the back room, strictly on his frayed cuff. Their former employer, O'Malley (Victor Moore), is clumsily trying to connive the shellac and the funds to reopen his record factory...
...album of Richard Strauss's Till Eulenspiegel's Merry Pranks (played by Serge Koussevitzky's Boston Symphony) on transparent, ruby-red plastic discs. They were the shape and size of Victor's familiar twelve-inch Red Seals, but engineers promised that they would exceed the shellac Red Seals' normal life expectancy of some 1,000 playings. The samples seemed to have more fidelity and less surface noise than ordinary records...
...quality of the new records will be higher than ever, thanks to the end of the wartime shellac shortage. But anything like a return to 1942 production figures-when Victor alone produced 59,000,000 records-is out of the world for the duration. Even omnipotent Boss Petrillo could not solve the manpower shortage...
...Americanized, Leacock retorted: "If [so], then what England needs is to be Frenchified, and what France needs is to be Anglicized-and both of them to be Germanized. If then one might take the resulting amalgamation and Italianize it a little, and even give it a touch of Czechoslovak shellac rubbed on with a piece of old Russian Soviet, the world would be on the way to peace on earth...