Word: shelled
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Dates: during 1960-1969
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...after eleven years of test-drilling, a Dutch oil company jointly owned by Shell and Jersey Standard finally hit natural gas under the muddy reclaimed soil of The Netherlands' north eastern province of Groningen. How big the fields were neither the oilmen nor the government ever felt moved to disclose. But fortnight ago. coming before Parliament to ask authority to tap the fields. Economics Minister Jan De Pous at last let the gas out of the bag. The Netherlands' known reserves of natural gas. he reported, amounted to at least 350 billion cubic meters-more than the combined...
...Artillery Shell. During Schirra's astronaut training, he built up a reputation as a dedicated, no-nonsense student of the just-born art of space flight. He has kept his sense of humor and some of his youthful mischievousness. but he never lets either affect his job. He hates heroics, and has avoided publicity stunts as much as possible. His last month TV outburst against making "show biz" out of the astronauts (TIME. Sept. 21) underlined a long and strongly held feeling...
...stride, followed last week's flight almost as calmly as Schirra performed it. But Wally's aviation-oriented parents are a bit dubious about their son's new calling. "He's not flying now," says Walt Sr. "He's just riding inside an artillery shell...
...Americans grow more sophisticated, however, the admen are turning to subtler appeals. Board Chairman David Ogilvy of Manhattan's Ogilvy, Benson & Mather plumps for detail-packed text ("How Super Shell's 9 ingredients give cars top performance." "25 facts you should know about KLM") on the grounds that today's customer is hungry for facts. In apparent proof of Ogilvy's contention, U.S. sales of Rolls-Royce cars doubled within three years after Ogilvy started running ads, with 21 paragraphs of text, under the headline: "At 60 miles an hour the loudest noise in this...
...hotel, and sold stoves door to door in Scotland before coming to the U.S. to work for Pollster George Gallup. When he set up his agency in 1948, Ogilvy made a private list of the five clients he wanted most: General Foods, Bristol-Myers, Campbell Soup, Lever Bros, and Shell. Today he has some business from all five, and his agency's billings ($47.5 million last year) are almost eight times greater than a decade ago. Recently he was selected by Washington to sing the charms of the U.S. to prospective tourists from Britain, France and West Germany. "Every...