Word: shells
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Dates: during 1920-1929
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...where competition is so keen" meant a great deal more to oil men than it did to the general public. All this year they have been watching New York and a large part of the East undergo a seachange. Across the landscape has been appearing a horde of mollusk shells, artistically represented in red and yellow, with the letters SHELL prominently inscribed upon them. Oil men know that the letters stand for Royal Dutch Shell, great Anglo-Dutch rival of Standard Oil, and for its U. S. subsidiaries-Shell Union and Shell Eastern Petroleum...
...diagnosed the situation, twc great oil generals were rubbing their hand; in anticipation of battle. One was Sir Henri Wilhelm August Deterding, head of Royal Dutch Shell, who from across the sea has kept his eye upon the progress of Shell in the home grounds of Socony. The other was Charles F. Meyer, President of Socony who from a vantage point nearer at hand has watched and waited...
Little more than a year ago they declared an armistice upon another front Then Mr. Meyer, recently elected to generalship, made a truce with Shell in India after a great price-cutting was resulting from Socony's bringing Russian petroleum down to Bombay and Calcutta (TIME July 16, 1928). Now another armistice may be necessitated. Shell having duplicated Socony's Indian tactics and spent some $40,000,000 for the acquisition ol service stations in Socony's homeland...
...back as 1893 go the Standard-Shell battles. When the contest for markets was in infancy, Deterding was in the Shell service at Batavia (Dutch East Indies) and Meyer was managing the Bom bay office of Standard Oil. Standard...
...Shell, Meyer and Deterding, have fought for the custom of 50 million East Indians, of 320 million Indians of India, 400 million Chinamen. Now they are fighting for the custom of a public that possesses automobiles about as plentifully per capita as Orientals possess cats and dogs...