Word: shells
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...Along with British royalty, beneficiaries include multinational food companies such as Nestle, Cadbury, Kraft; drug companies such as GlaxoSmithKline, and brewers like Heineken and Grolsch. Money even flows to tobacco giant Philip Morris, the oil behemoth Shell and even the airline Air France-KLM. British sugar giant Tate & Lyle alone received more than $443 million over a two-year period. TIME has recently chronicled similar patterns in U.S. farm subsidies...
...Harvard College Vegetarian Society became an officially registered student group in May, following its successful campaign to get Harvard University Dining Services to use only cage-free shell eggs...
...dominant ratings-determining company, passes out between one and four thousand paper surveys in a given market. People then judge the stations they’ve listened to recently, send their surveys back to Arbitron, and let them compile the data to send to radio stations. Stations then shell out a meager $40,000 for the complete results and use the statistical proof of their superiority as leverage with advertisers.But all this is about to change. Arbitron is officially entering the 21st century and revolutionizing the ratings game with the introduction of a pager-like device called the Portable People...
Confrontation between activists and businesses isn't inevitable. Indeed, in the past few years, companies from Shell to papermaker Westvaco have found common ground with environmental groups. In the wake of the riots in Genoa, I asked some smart observers of the scene how to make those relationships work. Their advice...
FIRST, ACCEPT THAT THERE'S NO GOING BACK. Manny Amadi, CEO of Cause & Effect Marketing in London, says companies can no longer expect to escape scrutiny from activists. Remembering the worldwide damage to its reputation that Shell suffered because of its troubles a few years ago in the Niger delta, of all unlikely places, he says, "Nobody can hide." But Kathy Bloomgarden, CEO of New York City-based public relations consultancy Ruder-Finn, says few companies have yet acknowledged this "profound change in our society...