Word: shelstad
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...goes well this semester, Flat World hopes to offer its books to all academic institutions starting next January and eventually expand its titles across several disciplines. But it still faces a long road to success. There is, for one, its business model. Founder Frank and his partner, Jeff Shelstad, another Prentice Hall alum, say the company plans to forgo advertising on the site and instead make money by selling supplemental materials like study guides, podcasts and paper copies printed on demand for about $35, or about a third of the cost of a traditional textbook...
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