Word: sheltering
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Dates: during 2000-2009
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...BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-CEO of JCDecaux North America. This month the Paris...
Entertainment isn't the only thing being advertised on digital signs. When Lancôme launched its new fragrance, Hypnôse, in France last summer on JCDecaux bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want...
...whomever they choose, let them buy it by living off-campus. Should co-ed housing happen with the Harvard imprimatur, the College should first consult those who ought to matter most—in this case, the parents on whose authority the College’s role in providing shelter is but an extension.Travis R. Kavulla ’06-’07 is a history concentrator affiliated with Mather House. His column appears on alternate Tuesdays...
...sense women already have a version of that right: Most states have laws permitting a woman to relinquish all her parental responsibilities if she leaves a baby at a hospital after giving birth. "No shame. No blame. No names" says the poster on the bus shelter. Naturally such laws are designed to offer an alternative to the heartbreaking stories we read of babies dumped in trash cans and abandoned by the side of the road...
...population found 36 people sleeping on the city’s streets on the night of Jan. 23, five fewer than last year’s count. Staff from the Cambridge and Somerville Program for Drug and Alcohol Rehabilitation (CASPAR), which operates Cambridge’s only overnight emergency shelter for those under the influence of drugs and alcohol, conducted the city’s street census for the seventh year in a row. The census, which combines information from the street count with information supplied by homelessness service providers, counted 445 homeless people in the city, according to results...