Word: shelvesful
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Virgin is not expecting a kind welcome in the City of Brotherly Love. In Britain, where the company launched its cola 20 months ago, a May industry report gives Virgin just 4% of the market after a bruising battle with Pepsi, Coke and its British partner, Cadbury Schweppes. Although Virgin...
Not long ago, Coca-cola chairman Roberto Goizueta showed up to salute a group of American immigrants as they took the oath of citizenship at Monticello, the home of Thomas Jefferson. Coke's boss eloquently recalled his own family's flight from Cuba and eventual naturalization as proud Americans. Said...
Our first assignment was to compare two or three English translations of the same passage in the Iliad. It was the most interesting assignment I'd ever had, and I still remember some of what I learned from it. Copies of the translations, along with the required and recommended books...
The Nintendo 64--a game system that is scheduled to be unveiled in Los Angeles on Wednesday night, marketed in Japan in June and arrayed on U.S. store shelves in September--represents a multimillion-dollar gamble by the company that practically owned the hearts and minds of the video game...
Clearly, Post scored a public relations coup. "Every statistic, every survey we took only showed that our customers were becoming more and more dissatisfied," says Mark Leckie, general manager of Post cereals. "You can see them walking down cereal aisles, clutching fistfuls of coupons and looking all over the shelves...