Word: shennan
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Dates: during 1960-1969
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...into the sales of its expensive ($35-$150) watches, and a sudden surge in the sales of lower-priced pin-lever (i.e., non-jeweled ) watches captured 45% of the market. At first, Elgin tried to offset its watch losses by diversifying into electronics and abrasives. That failing. President James Shennan called bright, aggressive Sylvester Moorman, 46, to Elgin...